Tuesday, July 6, 2010

IMAX Cebu PreLaunch Party!

3 Designers, 3 DJs , 3 Dimensional! It’s all about 3D as the much awaited IMAX theater in SM City Cebu is finally here! The pre launch party was a celebration of Cebuano talents in fashion and music as three of Cebu’s paramount fashion designers Edwin Ao, Arcy Gayatin and Philip Rodriguez who collaborated for the 3D fashion show and backed with 3 propitious Cebuano Disk Jockeys Bong Suzara, Marlon Orellano and Mael Lavares!

After glazing the Asian Designers Collection for the recent Tokyo Fashion Week with his “Mutilate Collection”, Edwin Ao flaunted his chef d'oeuvre pieces to the Cebuanos. Inspired from the twisted body figures of figurative artist Egon Schieles, “Mutilate” is contrived with fabrics done in flannel wool and black and beige Thai silk.

”Blue Moon Rising” was a master work set done by Ms. Arcy Gayatin. Arcy shares that even though her designs are feminine they never are saccharine, playing around with structure and fluidity. For her structured pieces, she used lace and wire making the shoulders defined looking like armors. As for her fluid pieces, Arcy made use of used Jersey that were draped, pleated or shirred with mesh details. As always, her inspiration come from the fabrics she work on, experimenting, inventing and discovering new possibilities.

Philip Rodriguez sired “ Shadow Play” from the different movies he watched. A play of textures and finish – thin and thick, matte and shiny fabrics, snake skin and tulle. “Shadow Play” is reinventing past looks to contemporary in black and sage green colors that are very urban.

IMAX 3D Launch Party and 3D Fashion Show was organized by Cybill Gayatin and Kaye Luym of A-list Events. Fashion show was directed by Edwin Ao and technical and visuals by Mikey Sanchez. SM City Cebu IMAX Theater special screening would be on July 7, 2010 and grand launch on the 8th of July featuring James Cameron’s epic motion picture “Avatar” and will be open to the public on July 9, 2010 showing Cameron’s movie blockbuster hit for a week.

Note: This article is published today on Cebu Daily News! So Grab your copy now!

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