Italian Brand Liu Jo opens in Cebu
Text by: Andrew “Doyzkie” Buenaviaje
Photos by: Doyzkie & Nike Cagulada
ARTICLE PUBLISHED ON CEBU DAILY NEWS ON SEPTEMBER 1, 2010. SUBSCRIBE NOW TO CEBU DAILY NEWS FOR UPDATES AND WHATS NEW IN CEBU.
An immensely feminine and glamorous line specifically focused on elements and details, Lui Jo opens its first boutique shop in the Philippines at Ayala Center Cebu. Liu Jo features clothes with modern & global look, self-confident and illustrates the evolution of an artistic code increasingly focused on the full range of stylish living contexts.
So what does Liu Jo mean? Liu Jo means progressing Italian style, marking the pace of time and moving fashion, it is a purely feminine and seductive image, a symbol of a product and lifestyle brand addressing the future, albeit loyal to its authentic tradition.
Thursday, August 26, 2010, Liu Jo unveiled their first collection to the Cebuanos with live models from AD Modeling Agency. The first boutique collection showcases designs that are results of handicrafts to experimental research that leads to a full transversal clothing line in which all components interact to develop the style and identity of Liu Jo women. Each item is unique, clearly identified and at the same time is open to combinations, matches and imaginative overlaps.